In order to centralise replenishment, the brands, mainly luxury brands, wanted to create a tool for placing orders centrally. To do this, they have set up a planner who will carry out and gather orders from several points of sale.
Thanks to a system that has been set up to gather sales information as well as the various parameters (average users per day, safety stock, replenishment time, ABC class), the brands will have an order proposal that will be able to collect the various orders.
This process was rolled out gradually, first with one outlet, then five, and then all outlets joined the tool.
The tool has three main advantages. Firstly, it allows the multi-consultants to concentrate on their core business, which is advising and selling luxury products. Secondly, the tool provides better control and management of the product life cycle, from launch to end of life. Finally, the centralisation of orders helps to better control quotas, especially for exclusive products. Indeed, in the luxury sector, it is necessary to respect the percentages allocated to each article according to the stocks.
Furthermore, the biggest benefit for luxury brands is to improve their settee presence according to the ABC class, i.e. to correctly manage all restocking in order to always have the desired stock.
Centralising orders encourages brands to be closer and closer to their end customers. Indeed, many of them used to delegate tasks such as stock management to dealers. From now on, these are managed by the brand.